According to Wikipedia, Alex Pentland's areas of research include social physics, big data, and privacy. In his book, Social Physics, Pentland takes us through the benefits and issues, such as the loss of privacy, that come from comprehensive tracking. It's a short book with a deep look at how the Internet of Things and the quantified self will collect data to change the world around us and better our lives.
Focused on human behavior, the book offers a look at the range of benefits that could result from our hyperconnected world. These include idea flow to spread and advance new ideas, methods for bringing people into problem-solving scenarios to fast prototype solutions, and ways cities can take the density of its members, services, and infrastructure together to improve efficiency while providing the best living experience for the humans who call it home. At its heart, the work focuses on ways we can use data to find better methods for improving how we work together, but it also hints at the promise of an abundant future where mountains of data provide true insight to the best ways we can work together.
While that sounds promising, Pentland doesn't look at the world through rose colored glasses, but acknowledges how this data can and will impact our privacy. So he also proposes simple laws designed to allow the collection of data while protecting citizens from its inappropriate use (at least without our permission).
Social Physics is a course in a book by one of, if not THE expert in this field. Pentland offers a thorough and digestible look at the field and what it offers our future.
